word of the day: enshittify
Feb. 1st, 2026 12:50 pmEnshittify (and the noun enshittification)
refers to the deliberate degradation of quality
in online platforms and services,
a term coined by author Cory Doctorow
to describe how platforms become worse over time.
This process involves a three-stage cycle:
offering high-quality service to attract users,
pivoting to favor business customers,
and finally maximizing profit for shareholders
by extracting value from both,
resulting in a significantly worse user experience.
refers to the deliberate degradation of quality
in online platforms and services,
a term coined by author Cory Doctorow
to describe how platforms become worse over time.
This process involves a three-stage cycle:
offering high-quality service to attract users,
pivoting to favor business customers,
and finally maximizing profit for shareholders
by extracting value from both,
resulting in a significantly worse user experience.